Client: Holland Casino (via Playtech/Digital Beat)
Role: Graphic Designer

For these landing pages, I designed the desktop and mobile experiences for three new Holland Casino sports betting promotions: Darts Combi Boost, Football Combi Boost, and The Free Bet Club. My goal was to create visually engaging, conversion-focused pages that clearly explain each promotion and drive user registration.

Design Goals

• Clarity: Simplify complex promo rules with clear, step-by-step visuals.

• Engagement: Use compelling hero images to immediately grab attention.

• Consistency: Maintain Holland Casino’s brand guidelines across typography, colors, and iconography.

• Conversion: Optimize CTAs for immediate action on both mobile and desktop.
  
  
  

Process Breakdown

Research & Planning

• Reviewed Holland Casino’s existing site and analyzed competitors’ betting promotions for inspiration.

• Collaborated with stakeholders to understand the promotional mechanics, legal requirements, and user needs.

• Defined the core user journeys: new users landing on the promo page, understanding the offer, and registering.
  
  

Wireframing

• Sketched low-fidelity wireframes for mobile-first layouts to ensure accessibility on smartphones.

• Iterated on information hierarchy, placing key messages, headlines, steps, and CTAs, above the fold.
  
  

Visual Design

• Selected hero images (e.g., dartboard, football players, stadium) to immediately communicate the context of each promo.

• Applied a dark background to create contrast and focus attention on vibrant accent colors and key elements like buttons.

• Used icons to break up text and illustrate key terms (minimum age, deposit, ID verification).
  
  Typography & Color

• Maintained brand fonts for consistency with Holland Casino’s existing online presence.

• Employed a bold pink accent for CTAs and highlights to guide the user’s eye.

• Chose high-contrast text colors to meet accessibility standards for readability.
  
  Desktop & Mobile Adaptation

• Designed adaptive layouts that scale seamlessly from mobile screens to wide desktop monitors.

• Prioritized legibility and touch-friendly elements for mobile users.
  
  

• Built pixel-perfect mockups for all three promotions in desktop and mobile formats.

• Delivered design assets and specifications to developers, ensuring alignment with my design intent.

• Provided guidance on animations and hover states for interactive elements.
  
  
  

Key Features

• Visually striking hero sections tailored to each promo theme
• Clear, concise steps with numbered icons to aid comprehension
• Prominent, repeated CTA buttons for higher conversion
• Bonus terms section using icons and bullet points for quick scanning
• Consistent footer with payment options, responsible gaming logos, and partner logos

Imagery Choices

• Darts Combi Boost: Close-up dartboard for immediate context and energy.

• Football Combi Boost: Players walking onto the pitch to evoke anticipation.

• Free Bet Club: Stadium background with club badge to convey exclusivity.
  
  
  

Impact

The new landing pages provide a unified, modern, and mobile-optimized experience that simplifies complex betting offers, enhances trust through clear bonus conditions, and encourages new user sign-ups with visually engaging design.