Poker Card Quest
Client: Holland Casino (via Playtech/Digital Beat)
Role: Graphic Designer
For the Card Quest campaign, I designed a series of static promotional banners in multiple formats for both desktop and mobile platforms. The campaign’s goal was to engage players with an interactive poker challenge, offering them the chance to win up to €1,000.
Design Concept:
The creative direction centered around a sense of discovery and excitement, visualized with a magnifying glass inspecting playing cards. This motif reinforces the “quest” element of the promotion, inviting players to search for the winning card. A rich blue textured background with compass motifs adds an adventurous, treasure-hunt feel, enhancing the campaign’s theme.
Key Design Elements:
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Magnifying glass over cards to emphasize the “quest” concept.
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Stacks of poker chips and high-card combinations to clearly signal a poker promotion.
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Bold, clear typography for easy readability across various sizes.
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Gradients and Holland Casino’s branded colors to maintain visual consistency.
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Layout optimized for responsiveness across banners like promo page headers, email banners, poker client placements, and social media formats.
Production Details:
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Created all assets in Adobe Photoshop and Illustrator.
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Delivered over 10 banner variations, ensuring performance across devices and placements.
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Designed with strict adherence to Holland Casino’s brand guidelines, ensuring compliance with typography, color schemes, and responsible gambling messaging.
This series showcases my ability to create visually compelling and thematically consistent assets for gamified promotions in the online gaming sector.
