Client: Holland Casino (via Playtech/Digital Beat)

Role: Graphic Designer

For this campaign, I designed a complete set of promotional banners for the “Bet & Get” offer, combining a sports-themed free bet with free spins on the Silver Bullet Bandit slot. The visuals fuse the thrill of football with casino elements, creating a seamless connection between sports betting and gambling.

I created multiple static assets in both English and Dutch, tailored for various platforms , including desktop promo pages, mobile promo banners, emails, login pop-ups, and social media. The assets had to be produced in different sizes and adapt perfectly to each placement without losing impact or clarity.

The design process focused on dynamic composition and high-energy imagery: stadium lights, football action, and animated elements like coins and symbols from the featured slot. 

The copy was integrated with clear calls-to-action and localized messaging to ensure regulatory compliance and effective engagement in different markets. This project required balancing sports and casino branding while keeping everything aligned with the promotional mechanics, a €10 (or €25) free bet and 10 or 25 free spins, depending on the tier.