Client: Holland Casino (via Playtech/Digital Beat)

Role: Graphic Designer

For Holland Casino’s €1.000.000 Summer Festival, I designed a full suite of promotional banners optimized for desktop, mobile, and email. The creative concept brings the vibrant, festive summer feeling directly into the poker world, featuring colorful bunting, sandy beaches, and custom-rendered Holland Casino poker chips.

My responsibilities included:

• Designing the hero banners in multiple responsive sizes, ensuring seamless visual consistency across web, mobile, client software, and newsletters.

• Creating an inviting and energetic summer festival vibe with a bright color palette and playful seaside details.

• Retouching and compositing images of poker chips, playing cards, and beach elements for a premium yet fun look.
  Aligning all visuals with Holland Casino’s brand guidelines, ensuring color, typography, and tone of voice were consistent and engaging.
  
  

These banners effectively capture the excitement of a €1 million prize pool summer poker series, while maintaining clear, localized messaging in Dutch for the target audience.